Name
Company name
Email address
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Company website
Who are your target buying centres and/or relevant job titles?
Product Description.
What does your product do?
Why Anything?
What specific pain point, need, or initiative that a company needs help with have you identified? It has to be a defined issue with an assigned owner and accompanying metrics to track progress toward a positive business outcome. To determine the “anything,” you must know what your target audience’s objectives are. Your customers must connect the dots between their problems and the solution/s you propose.
Why Now?
Why does the market have to act now? What is the cost of not having your solution today? What scenarios would they be? How are your enabling an effortless customer and/or user experience? How are you de- risking decisions and scenarios for enterprises? What is the quantifiable impact of the prospect not working with you today? What executive-level priorities are you aware of that directly enables company priorities with your solution?
Why You?
Why can you resolve your prospects’ problem better than any of your competitors? What are the top criteria or requirements that your customers choose over your competitors at the demo stage?
Please mention your preferred analyst (if applicable)
